Global Beauty Care, InnovaDerma win accolades at ECRM
JUNE 23, 2016 | BY GINA ACOSTA
ORLANDO, Fla. -- Global Beauty Care, a N.Y.-based wholesaler of skin care products, and Australian-based company InnovaDerma won top awards this month at ECRM’s 2016 Skin, Bath, Cosmetics & Fragrances show.
InnovaDerma, PLC, earned the 2016 finalist award for its Skinny Tan brand, a sunless tanner that reduces the appearance of cellulite.
The two products were selected from a dozen entries in the award program. Samples of the products were displayed in the ECRM hospitality area during the show. Buyers cast their votes based on product innovation and packaging.
Global Beauty Care’s Spascriptions DEAD SEA Wash-Off Mask is formulated with a blend of salts and minerals from the Dead Sea in Israel. This mud treatment was developed to draw out dirt and impurities from skin and peel away dead skin cells. According to the company, it helps to restore elasticity and fortify the skin with essential moisturizers.
In addition to masks, GBC offers cleansing and makeup remover wipes, face brushes, creams, oils, nose strips, and pore scrubs, and has just expanded into the color cosmetics category, which will be available in the coming months.
InnovaDerma, PLC’s Skinny Tan is a new sunless tanning brand that uses natural ingredients and is PETA-approved, gluten-free and suitable for vegans. According to the company, it offers the only clinically-proven claim of visible reduction in the signs of cellulite. The brand, which has seen strong sales in the UK, Australia, and Korea, made its U.S.-debut at the Orlando ECRM meetings.
InnovaDerma, PLC is an Australian-based, publically-traded, beauty innovation company that acquired a majority stake in Skinny Tan last year. It also offers the Leimo hair system and Tri Pollar Stop & Pose devices for skin tightening and rejuvenation.
“We congratulate Global Beauty Care and InnovaDerma on their recognition at this year’s event,” said Lisa Carrillo, SVP of Beauty Care for ECRM. “ECRM’s platform and process was developed to drive growth for suppliers – particularly new and emerging ones – and this recognition in strong trade media brands like Drug Store News helps to further their reach into the market.”