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Skinny Tan Hopes to Fatten Sales With U.S. Debut
When two U.K. mothers got together to share complaints about self tanners that streaked and turned orange combined with the fact that cellulite creams they tried didn’t work, Skinny Tan was born.
The entrepreneurs, Kate Cotton and Louise Ferguson, received support from two investors on the U.K.’s Dragon Den, similar to Shark Tank, for Skinny Tan and eventually the brand caught the eye of a suitor – Australia’s InnovaDerma which bought a major stake in the company last year, Ferguson remains a shareholder and is active in the company.
Skinny Tan, which is now the number-one brand in the U.K., Australia and Korea, according to the company, is ready to expand in the U.S.
“When we invented the first natural tanner with firming actives I never imagined how successful it would be even in my home country. To be bringing it to the USA is an absolute dream,” said Ferguson, adding there is a huge potential since there are no competitive anti-cellulite/tanning options.